Tour Guide - The Strategy to Your Bookings

Your Complete Blueprint to Booking More Gigs, Commanding Higher Fees, & Building a Loyal Following

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No Audience, No Connections,
& No Money for Expensive Promos?


That’s fine. That’s where all of us started too.


The good news is: you can still create a long-lasting music career performing in front of hundreds or even thousands of people.


You can still make yourself irresistible to music venues and clubs, get paid exactly what you’re worth, and never have to work for crumbs again.


But you have to be willing to work. And not just work, but work on the right things.


And the first step is to...



We’re confident you’re working on becoming better and better at your craft. You wouldn’t be here if you weren’t.

But are you working on becoming better at business? Better at building relationships? Better at figuring out what venues want and making them an irresistible offer that makes it near-impossible for them to say no?

Success in this industry requires a two-punch combo.

You have to be good at your craft and good at the business side... And yes, you’re the one that has to be good at both.

When you’re still early in your career, getting a booking agent isn’t a magical bullet to stardom. You have to lay the groundwork and give them something to work with.



We’ve seen what it takes to perform at the top level.


We’ve seen exactly what clubs, bars, and other venues are looking for from their musicians.


And we’ve booked over 50,000 gigs for our artists in the past 15 years.


We know what works, what doesn’t work, and what used to work... but no longer does.


But our goal with this course isn’t to overload you with information. Instead, you’ll get a clear and concise path to success.


You’ll know exactly what to do to play as many shows per month as you want to and exactly what to do to grow your music career in the direction you want it to go.


Here’s what you’ll learn inside Tour Guide:


Drawing Your Road Map to Success

If you don’t know where you’re going… How will you ever get there? In this module you’ll learn how to set goals, establish your business presence, and develop systems to prepare for growth down the road.

R&D for Your Niche

Not every niche, venue, and opportunity is created equal. In this module you’ll learn exactly how to do research, what questions to ask when looking at opportunities, and how to decide what types of shows to play at.

Creating and Pitching Content

If you can’t market yourself, you’ll never get discovered. In this module you’ll learn how to pitch yourself, what type of content to create, and how to do this in a way that’s aligned with you and your brand.

Negotiations, Contracts, & Finances

Show me the money! In this module you’ll learn everything you need to know about the different types of deals, how to negotiate without ruining relationships, and how to conduct yourself like a true professional that venues keep inviting to play over and over again.

On the Road

Touring is an art. In this module you’ll learn everything you need to know about touring, life on the road, and ensuring future shows at the places you play at.

When to Quit Your Day Job

Congratulations! You’re ready to go full time with your music career. Now… What do you do next? Who do you hire first? How should you make this transition? What’s the next step? In this module you’ll get the answer to all of these questions and more.

Drawing Your Road Map to Success

Downloads, checklists, and templates to help you book gigs, track your music career, and prepare for explosive growth.

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“SGM is one of the top Dj agencies in North America for a long period of time. The professionalism they demonstrate is top notch.”

Andy Moor

“Being a part of SGM for the last 7 years has been nothing but a great experience, with a top notch staff that's always there to represent us artists in the most reputable way.”


“Best booking company out there period!”

LA Riots

“Sleeping Giant Music is a unique DJ agency. I have been with many agencies in my 20 plus years touring and SGM's attention to the artists needs is very special. This is priceless and very important to me and artists.”

Robbie Rivera

Meet Your Instructors


Freddie Harb


Freddie is easily one of San Diego’s most recognized and sought-after DJs/Producers. He's been in the game for over two decades and has built a solid reputation for having an amazing work ethic in addition to being innovative and creative. As one of the founding members and President of Sleeping Giant Music, music is Freddie's passion and full-time profession.


Troy Gilmore

Vice President

Troy Gilmore is one of the Vice Presidents of Sleeping Giant Music, overseeing the touring department for the agency. A seasoned industry professional with over 15 years of experience, he has worked with some of the top names in the DJ music industry. From bookings to talent buying, venue, and festival operations, Troy has done it all. Troy is consistently working with top brands such as Insomniac, Relentless Beats, Disco Donnie Productions, and countless DJs, artists, and producers. 


Mike Beltran

Vice President

With almost twenty years of experience as a professional DJ/MC, Mikey Beats is versatile in several genres which is why he is called upon for various private and corporate events, as well as weddings. With versatility being one of his strongest attributes, Mikey Beats has expanded into owning a music festival production company and a DJ equipment rental business.


Angel Matos

East Coast Director

Angel Matos, East Coast director of Sleeping Giant Music, has been booking notable artists around the world for over fifteen years. Specializing in North, Central, and South American bookings, he added many international artists to the roster when he merged with SGM. He has worked with several top North American and European artists curating countless tours all around the world. 


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Tour Guide

  • Complete Lifetime Access to the Program
  • Lifetime Access to Digital Downloads, Worksheets, and Exercises
  • Downloadable Audio Files for Each Lesson
  • 6 Modules of Course Content
  • 27 Video Lessons
  • 2+ Hours of Video Education
Today's price: $̶5̶9̶7̶
Only: $297.00

Our Giant Guarantee

We know the material in this course works and works well, but we also know you can’t know that for sure until you’re inside the course. That’s why you can join now, watch the videos, review the templates, and do the exercises… and as long as you have not watched 75% of the course and if within 30 days you’re unsatisfied for any reason just email us and we’ll give you a complete refund.


How do I know this course will work for me?

This course is based on decades of experience and seeing what works and doesn’t work on and off the stage. While we can’t guarantee that this course will 100% work for every single person who takes it, we’re confident that if you put in the work to get better at your craft and combine it with the knowledge in this course you’ll have everything you need to create lasting success in this industry.

Is there a money back guarantee?

Yes! If you’re unhappy with the course for any reason and have not watched 75% of the course, just email us at [email protected] within 30 days of purchase for a full refund.

Do you guarantee bookings if I take this course?

While we know the information in this course works and is effective, we can’t guarantee bookings. It’s up to you to put the time in to work on both your craft and your business. This course will make it easier for you to reach your goals and give you a clear path to follow, but you’ll still have to work for it.

How long will this course take to complete?

We didn’t design this course to be something you take once and never come back to. We created it as a resource you can come back to over and over again as you progress through different stages in your musical career.

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